Influence through Storytelling Principles
Course Type: Training Course
This intensive workshop will enable participants to access advanced storytelling principles and apply them to their own existing content. Participants work through a content development framework that optimizes the way they represent their work.
In addition to interactive delivery, participants will re-examine the entire process of dialogue. Personal delivery style will be addressed through simulated conditions of pressure and resistance. We will work through a 7-part presentation development method: setting your purpose, identifying your audience, harnessing content, storyboarding, editing, rehearsing, and delivery. Each participant will build their own storyline and have the chance to deliver it, while handling questions and objections. All modalities will be covered, from face-to-face to video to phone.
Objectives
To develop mastery of key storytelling principles – context, tension, suspense, and possibility; and how to apply these principles to maximize influence
To develop skills in dialogue to drive influence under pressure
To sharpen presence by optimizing an authentic delivery style that aligns to content and portrays certainty
To learn how to conduct a comprehensive audience analysis and connect that audience to your intention
Content
Storytelling Principles and application
How to identify and narrow your audience to support concise content
Developing content, scripting, editing to fit various modalities
Themes, bridges, and tactics for question-and-answer sessions
Handling tough questions and challenges