Professional Brand (Wine Wars)
This case-based session starts with an analysis of the Australian Wine Industry and the branding challenges presented to grape farmers in the early 2000’s. Participants will debate long-term approaches to brand-building as it pertains to wine, customers, and themselves. Each participant will work on their own professional brand strategy based on their unique set of values. In addition, participants will learn how to maintain and adapt their brand for their organization’s culture.
This case-based session starts with an analysis of the Australian Wine Industry and the branding challenges presented to grape farmers in the early 2000’s. Participants will debate long-term approaches to brand-building as it pertains to wine, customers, and themselves. Each participant will work on their own professional brand strategy based on their unique set of values. In addition, participants will learn how to maintain and adapt their brand for their organization’s culture.
This case-based session starts with an analysis of the Australian Wine Industry and the branding challenges presented to grape farmers in the early 2000’s. Participants will debate long-term approaches to brand-building as it pertains to wine, customers, and themselves. Each participant will work on their own professional brand strategy based on their unique set of values. In addition, participants will learn how to maintain and adapt their brand for their organization’s culture.